The Rooster Race Journey
The sun rises over the farm. Here comes the roosters. And boy are they hungry!
|©2015 Imagine That! Design|
Rooster Race, The High Low Game of Fowl Fun was one of the first games we helped bring to life with Roosterfin Games.
2017 Seal of Excellence Award by Creative Child Magazine.
This is how it all. We got an initial verbal brief from the Joe Roosterfin with a description of the game and basic imagery. Then he sent us a rough instruction sheet outlining the game play and cards with basic clip art.
One of the first things we do with a new concept is create a logo. We start by researching other similar products, colors for the overall game, fonts, image and illustration styles, and overall looks to help us figure out where we're going and which direction we should take, i.e. character vs. straight type logo design. Then we explore the concept and various directions with rough sketches. Starting with very loose sketches to more detailed choices which we send to the client. We design with the giggle factor in mind. Once one of us starts giggling while working on a project, we know we're on to something.
|Rough Sketch Options|
|Final Logo Sketch Options|
Upon approval of a direction from the client (and hopefully we've made them giggle too), we dive in to refining the design, breaking it down into parts, colors, characters, fonts, tag line, etc. and start debating its pieces and parts until we are happy with the overall look and story it tells.
The logo for this game begged to be a heavy character concept reflecting the cute characters on the cards. The client loved it!
|Rooster Race Final Logo|
We spent a good deal of time refining the overall character looks as well as individual personalities of the characters. Here's a sneak peek of the character line up.
Come back next week to continue the rooster's journey, starting with giggle worthy character development. Until next time, you can buy your own copy of this fun family game here.
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